Product Overview

• Currently, a major hair concern is not one of the usual suspects like dryness or damage. It’s hair-fall.
• When searching for solutions, you see medical products, mostly dedicated to men first.
• Kérastase is now addressing the issue head on with a new range of products designed to help combat dual causes of hair-fall.
• Here is just what you've been looking for —something with pleasing textures and fragrances; everything you’ve come to expect from Kerastase with hair fall efficiency.
• Helping you reduce hair-fall with a luxurious, science-backed system.
• Kérastase listened to your concerns and responded with a modern solution to a modern problem.

WHY DOES HAIR FALL?

• TWO REASONS WHY WOMEN EXPERIENCE HAIR-FALL
• Either strands are lost from the root as part of the hair cycling process, or can break off mid-shaft, due to external stressors and styling habits. Both processes reduce the number of strands and devitalise the hair overall.

• FALL FROM THE ROOTS
• Each individual hair follicle has its own natural growth cycle.
• At the end of this cycle the bulb becomes progressively detached from the scalp and hair falls out in the shower, on your brush or on your clothes.

FALL FROM BREAKAGE 

• External factors and daily stressors such as heat-styling and environmental pollution can cause the fibre to weaken.
• Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can trigger inflammation at the follicle as well.

WHAT TRIGGERS HAIR-FALL? 

• STYLING TOOLS Heat styling causes dryness and weakens the hair shaft, leading to an increased rate of breakage that causes hair to fall and feel thin.
• POLLUTION & WEATHER External seasonal and environmental factors such as pollution and UV rays can affect hair-fall.

SRESS Studies have shown a direct link between stress and some types of hair-fall – the good news is that this can often be reversible.

• HORMONAL CHANGES Hormonal changes can lead to an altered hair renewal process.

DIET restrictive diet or overload of certain vitamins and supplements in extreme cases has been linked to hair-fall.

BENEFITS

#1. Bain hydra-fortifiant anti hair-fall fortifying shampoo

• Fine/Normal/Oily hair 
• Gently removes sebum and pollution
• Anti-oiliness action
• Makes hair easy to detangle

#2. Fondant renforçateur fortifying anti hair-fall conditioner

• Nourishes the fibre with a lightweight touch
• Smooths the fibre
• Reinforces & fortifies the fibre to help prevent breakage

#3. Sérum anti-chute fortifiant daily anti-hair-fall fortifying

• Enriched with Edelweiss Native Cells, Ginger 
• This serum helps to improve the fibre’s resistance to minimise hair-fall and maximise beautiful hair.

Genesis Bain Hydra-Fortifiant Shampoo (250ml)

A shampoo specially formulated for those that suffer from weak hair, that helps to strengthen your strands for a healthier appearance. Working to prevent breakage and falling, locks will seem smoother and fuller with up to 80.9% fewer strands being broken and lost. Added Ginger Root and Edelweiss Native Cells help to gently cleanse away dirt and build ups whilst encouraging fibres to resist physical damage and tearing. Keeping your scalp clear and feeling healthier, the shampoo provides you with the ideal environment to nurture a shiny head of hair.

Genesis Fondant Reinforcateur Conditioner (200ml)

An anti-fall, strengthening conditioner is enriched with Ginger Root and Edelweiss Native Cells, reinforcing your hair’s natural resistance to hair fall. A powerful blend of ingredients help to reduce hair fall by up to 97.7%, leaving locks stronger and softer.

Directions

Shampoo: Lather onto hair and rinse away.

Conditioner: Apply to shampooed, towel-dried hair. Leave on for 2-3 minutes. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.