• 1 – DECALCIFY & REPAIR AT THE CORE
• Start with the application of Decalcifying Repairing Pre-Shampoo Treatment at the styling station.
• Wet the hair and separate the hair into 4 sections.
• Apply 15 to 25ml (4/5 pumps) with a brush. Leave in for 5 minutes.
• Do not rinse.
• Layer directly on top with Decalcifying Repairing Shampoo.
• Start the application of 10 to 15ml (2/3 pumps) apply and massage until the hair becomes soft and smooth, then rinse thoroughly and towel dry hair.
• 2 – DECALCIFY & REPAIR AT THE SURFACE OF THE HAIR Separate the hair in 4 parts
• Apply from 15 to 25 ml of Decalcifying Resurfacing Concentrate strand by strand on lengths.
• Massage the lengths, no leave in time, and do not rinse. Then, prepare 15 to 30ml of Anti-Breakage Repairing Filler Mask in a bowl and apply a layer on top of the Concentrate with a brush, strand by strand.
• Massage and twist each strand. Leave in for 10 minutes.
• Add a bit of water to emulsify, then rinse thoroughly and towel dry hair.
• 3 – FINISH Apply the Repairing Anti-Frizz Filler Serum on towel-dried hair on lengths and ends to protect hair from damage and heat up to 230°C*, blow dry.
• Do not rinse.
• To finish the Première protocol, you can apply a few drops of Intensive Shine Repairing Oil to nourish lengths and split ends. *Instrumental test

Step 1:
Apply on wet hair, layered on top of the Decalcifying Repairing Pre-Shampoo Treatment.

Step 2:
Massage and emulsify. 

Step 3:
Rinse thoroughly. 

Step 4:
Follow with Première Conditioner or Mask.

How To Dramatically Reverse Persistent Damage?

Want to know the reason behind damage that keeps coming back? CALCIUM!

3x

Damaged hair is porous and absorbs up to 3x more calcium from water (vs healthy hair) leading to a calcium overdose.

PERSISTENT

At each contact with water, calcium accumulates creating persistent damage. Calcium sneaks in-between keratin chains, and breaks their links, making hair rigid, stiff and easy to break.

BUILD-UP

On the outside, calcium builds-up on the scales, making hair rough and dull.

8% pure acids concentration​
Free hair from calcium overdose with citric acid, an organic acid that acts from core to surface, to neutralise dullness and stiffness. Once excess calcium is removed, Glycine, an amino acid, penetrates hair's inner layer to help deeply repair. As a results this helps reconnect broken links between keratin chains, helping to reduce breakage.

Première Addictive Scent

PORTOFINO SUMMER: this luminous creation reveals the sensuality of a vibrant mandarin. The Fragrance unveils a citrus & mandarin cocktail surrounded by an accord of orange flower and jasmine. It creates a true summer nectar sending you directly to Italy.

TOP NOTES: citrus accord with happy mandarin.

HEART NOTES: delicate and silky premium flowers.

BASE NOTES: enveloping rich and subtle woody facets.

Key Words

shampoo - repairing - strengthen - remove calcium - damaged hair

Cleansing

Stronger Hair

Product Benefits

✔ Gently cleanses scalp and hair
✔ Removes calcium overdose
✔ Helps neutralize breakage and dullness
✔ Repairs hair at the core

• Recreates 99% of hair's original strength*
• Up to 73% shinier hair**
• Up to 2x smoother hair**
• 95% of women agree hair looks radically healthy***

*Instrumental test on sensitised hair after continued use of the full Première routine vs. non- sensitised hair.​
**Instrumental test​